The principles by which we do business are,

Section 1. Preamble

The mobility of employment, capital, products and technology is making business increasingly global in its transactions and its effects.

Law and market forces are necessary but insufficient guides for conduct.

Responsibility for the policies and actions of business and respect for the dignity and interests of its stakeholders are fundamental.

Shared values, including a commitment to shared prosperity, are as important for a global community as for communities of smaller scale.

For these reasons, and because business can be a powerful agent of positive social change, Seriously Sorted Limited is committed to the following principles as a foundation for dialogue and action by business leaders in search of business responsibility. In so doing, we affirm the necessity for moral values in business decision making. Without them, stable business relationships and a sustainable world community are impossible.

Section 2. General Principles

Principle 1. The Responsibilities Of Businesses:

Beyond Shareholders toward Stakeholders

The value of a business to society is the wealth and employment it creates and the marketable products and services it provides to consumers at a reasonable price commensurate with quality. To create such value, Seriously Sorted Limited must maintain its own economic health and viability, but survival is not a sufficient goal.

Seriously Sorted Limited has a role to play in improving the lives of all its customers, employees, and shareholders by sharing with them the wealth they have created. Suppliers and competitors as well can expect Seriously Sorted Limited to honour their obligations in a spirit of honesty and fairness. As responsible citizens of the local, national, regional and global communities in we they operate, Seriously Sorted Limited shares a part in shaping the future of these communities.

Principle 2. The Economic and Social Impact of Business: 

Toward Innovation, Justice and World Community

Seriously Sorted Limited supports the case that businesses established in foreign countries to develop, produce or sell should also contribute to the social advancement of those countries by creating productive employment and helping to raise the purchasing power of their citizens. Seriously Sorted Limited will also contribute to human rights, education, welfare, and vitalization of the countries in which we operate.

Seriously Sorted Limited will contribute to economic and social development not only in the countries in which we operate, but also in the world community at large, through effective and prudent use of resources, free and fair competition, and emphasis upon innovation in technology, production methods, marketing and communications.

Principle 3. Business Behaviour:

Beyond the Letter of Law Toward a Spirit of Trust

While accepting the legitimacy of trade secrets, Seriously Sorted Limited recognizes that sincerity, candour, truthfulness, the keeping of promises, and transparency contribute not only to their own credibility and stability but also to the smoothness and efficiency of business transactions, particularly on the international level.

Principle 4. Respect for Rules

To avoid trade frictions and to promote freer trade, equal conditions for competition, and fair and equitable treatment for all participants, Seriously Sorted Limited respects international and domestic rules. In addition, we recognize that some behaviour, although legal, may still have adverse consequences.

Principle 5. Support for Multilateral Trade

Seriously Sorted Limited will cooperate in efforts to promote the progressive and judicious liberalization of trade and to relax those domestic measures that unreasonably hinder global commerce, while giving due respect to national policy objectives.

Principle 6. Respect for the Environment

Seriously Sorted Limited will protect and, where possible, improve the environment, promote sustainable development, and prevent the wasteful use of natural resources.

Principle 7. Avoidance of Illicit Operations

Seriously Sorted Limited will not participate in or condone bribery, money laundering, or other corrupt practices: indeed, we will seek cooperation with others to eliminate them. Seriously Sorted Limited will not trade in arms or other materials used for terrorist activities, drug traffic or other organised crime.

Section 3. Stakeholder Principles

Customers Seriously Sorted Limited believes in treating all customers with dignity, irrespective of whether they purchase our products and services directly from us or otherwise acquire them in the market. We therefore have a responsibility to:

* provide our customers with the highest quality products and services      consistent with their requirements;

* treat our customers fairly in all aspects of our business transactions, including a high level of service and remedies for their dissatisfaction;

* make every effort to ensure that the health and safety of our customers, as well as the quality of their environment, will be sustained or enhanced by our products and services;

* assure respect for human dignity in products offered, marketing, and advertising; and respect the integrity of the culture of our customers.

Employees Seriously Sorted Limited believes in the dignity of every employee and in taking employee interests seriously. We therefore have a responsibility to:

* provide jobs and compensation that improve workers’ living conditions;

* provide working conditions that respect each employee’s health and dignity;

* be honest in communications with employees and open in sharing           information, limited only by legal and competitive constraints;

* listen to and, where possible, act on employee suggestions, ideas, requests and complaints;

* engage in good faith negotiations when conflict arises;

* avoid discriminatory practices and guarantee equal treatment and opportunity in areas such as gender, age, race, and religion;

* promote in the business itself the employment of differently abled people in places of work where they can be genuinely useful;

* protect employees from avoidable injury and illness in the workplace;

* encourage and assist employees in developing relevant and transferable skills and knowledge; and

* be sensitive to the serious unemployment problems frequently associated with business decisions, and work with governments, employee groups, other agencies and each other in addressing these dislocations.

Owners/Investors Seriously Sorted Limited believes in honouring the trust our investors place in us. We therefore have a responsibility to:

• apply professional and diligent management in order to secure a fair and    competitive return on our owners’ investment;

• disclose relevant information to owners/investors subject to legal requirements and competitive constraints;

• conserve, protect, and increase the owners/investors’ assets; and

• respect owners/investors’ requests, suggestions, complaints, and formal resolutions.

Suppliers Seriously Sorted Limited’s relationship with suppliers and subcontractors must be based on mutual respect. We therefore have a responsibility to:

• seek fairness and truthfulness in all our activities, including pricing, licensing, and rights to sell;

• ensure that our business activities are free from coercion and unnecessary litigation;

• foster long-term stability in the supplier relationship in return for value, quality, competitiveness and reliability;

• share information with suppliers and integrate them into our planning processes;

• pay suppliers on time and in accordance with agreed terms of trade; and

• seek, encourage and prefer suppliers and subcontractors whose employment practices respect human dignity.

Competitors Seriously Sorted Limited believes that fair economic competition is one of the basic requirements for increasing the wealth of nations and ultimately for making possible the just distribution of goods and services. We therefore have a responsibility to:

• foster open markets for trade and investment;

• promote competitive behaviour that is socially and environmentally beneficial and demonstrates mutual respect among competitors;

• refrain from either seeking or participating in questionable payments or favours to secure competitive advantages;

• respect both tangible and intellectual property rights; and

• refuse to acquire commercial information by dishonest or unethical means, such as industrial espionage. Communities Seriously Sorted Limited believes that as global corporate citizens we can contribute to such forces of reform and human rights as are at work in the communities in which we operate. We therefore have a responsibility in those communities to:

• respect human rights and democratic institutions, and promote them wherever practicable;

• recognise government’s legitimate obligation to the society at large and support public policies and practices that promote human development through harmonious relations between business and other segments of society;

• collaborate with those forces in the community dedicated to raising standards of health, education, workplace safety and economic well-being;

• promote and stimulate sustainable development and play a leading role in preserving and enhancing the physical environment and conserving the earth’s resources;

• support peace, security, diversity and social integration;

• respect the integrity of local cultures; and

• be a good corporate citizen through charitable donations, educational and cultural contributions, and employee participation in community and civic affairs.

These principles are were drawn up by the Caux Round Table an international organisation aiming to promote ethical business practice. www.cauxroundtable.org